Why Soft Pretzels Are the Perfect Addition For Your Store’s Freezer Aisle

Soft pretzels have long been a beloved snack, known for their warm, buttery goodness and versatility. At Plum Creek Foods, we’ve perfected the art of creating delicious, freezer-stable soft pretzels that are sure to become a staple in your freezer aisle. Here’s why:

Our Story

The roots of Plum Creek Foods trace back to 2014 at our farm on the banks of Plum Creek. We opened a small roadside stand to sell fruits and vegetables from our farm, which quickly grew into a farm market and restaurant. 

Our soft pretzels soon became a bestseller as the local community fell in love with them. With a desire to offer our pretzels beyond the limits of our building, we developed a way to maintain our pretzels’ unique flavor and texture. The result is a freezer-stable pretzel that can be heated and served as a warm, buttery treat.

Why Frozen Soft Pretzels?

Frozen soft pretzels are established as go-to snacks with a wide appeal. They are easy to heat and eat, making them a convenient on-the-go treat for professionals and families alike. 

Soft pretzels offer endless versatility; they can be served plain, with a variety of toppings, or as part of more elaborate dishes. They evoke nostalgia and comfort, leading to repeat purchases. 

According to recent studies, 65% of consumers either love or like soft pretzels, with a strong following among Gen Z consumers who value easy preparation, efficiency, and fast gratification in home cooking.

Why Plum Creek Soft Pretzels?

Our pretzels started selling at our Farmers Market and Creamery, becoming a huge success. We captured the unique flavor and texture in a freezer-stable product, allowing more people to enjoy them. 

Our proprietary production process allows us to incorporate clarified butter, our flavor “secret sauce,” directly onto the pretzel rather than in a separate packet. This ensures every bite is as flavorful as the last. Our Dutch-style sweet dough delivers a lighter, airier product compared to the Bavarian-style pretzels currently on the market.

Each of our pretzels is hand-twisted with love in our brand-new, custom-designed facility in Bernville, PA. We use simple, clean ingredients, including unbleached wheat flour, water, clarified butter, brown sugar, yeast, salt, and baking soda. This commitment to quality ingredients ensures a delicious and wholesome product for your customers. We pride ourselves on self-manufacturing in our state-of-the-art facility, giving us significant excess production capacity to meet demand.

Clean Ingredients and Unique Formulation

Our clean ingredients set us apart from the competition. We only use the best and simplest ingredients to ensure our pretzels are not just tasty but also wholesome. Here’s what goes into every Plum Creek Soft Pretzel:

1. Unbleached Wheat Flour: A pure and natural base for our dough, free from bleaching agents and additives.
2. Water: Essential for the perfect dough consistency and hydration.
3. Clarified Butter: Our “secret sauce” that adds a rich, buttery flavor directly onto the pretzel, ensuring every bite is delicious.
4. Brown Sugar: Provides a touch of sweetness that complements the savory dough.
5. Yeast: The natural leavening agent that gives our pretzels their light, airy texture.
6. Salt: Enhances flavor and balances the sweetness.
7. Baking Soda: Used in the boiling process to give our pretzels their classic chewy crust.

This commitment to clean ingredients ensures that our pretzels are free from artificial flavors, colors, and preservatives, making them a healthier snack option for your customers.

Competitive Pricing

Plum Creek Soft Pretzels are competitively priced to provide excellent value to both retailers and consumers. As a retailer, you will have pricing options that provide flexibility and affordability, making it easy for you to stock and sell our products at a healthy profit margin.

Market Presence

Plum Creek Soft Pretzels have a strong online presence, routinely placing number one or two on Google search results for frozen soft pretzels. This high visibility reflects the positive reception from consumers who appreciate our commitment to quality and taste. 

Our strong market presence is a testament to the popularity and quality of our pretzels, making them a sought-after product in the freezer aisle.

By consistently ranking high in search results, Plum Creek Soft Pretzels attract new customers and retain loyal fans, driving sales and increasing brand recognition. Our online reputation is bolstered by positive reviews and word-of-mouth recommendations, ensuring that our pretzels are not just another product but a trusted favorite among consumers.

Practical Benefits for Any Shop

Understanding the needs of shop owners is essential for a successful partnership. Plum Creek Soft Pretzels cater to a broad range of customers, from busy professionals to families and younger consumers who value convenience. Their year-round appeal makes them popular during sports seasons, holidays, and special events. 

Additionally, our pretzels have a long freezer shelf life and are easy to store and manage, ensuring minimal waste and maximum profitability. The simple preparation process makes it easy for customers to enjoy the pretzels quickly, leading to higher turnover.

We offer flexible order quantities to suit the shop owner’s needs and space constraints, and we are willing to collaborate on store-specific promotions and events to drive sales.

Marketing and Support

To support our retail partners, we provide:

1. Promotional Materials: Posters, social media content, and in-store displays to help drive sales.
2. Customer Support: Ongoing support, including training for staff on how to best present and sell the pretzels.
3. Introductory Deals: Discounts for the first order to encourage shop owners to try our product.

Proven Success and Testimonials

Our success stories and testimonials from other retailers highlight the increased sales and customer satisfaction achieved by stocking Plum Creek Soft Pretzels. The high search rankings and strong online presence of Plum Creek Soft Pretzels further drive customers to their store, ensuring a steady stream of interested buyers.

Community and Brand Values

Emphasizing our local roots and commitment to community support, we highlight how supporting Plum Creek Foods contributes to the local economy. Our use of clean, simple ingredients and sustainable practices in the production process further appeals to conscious consumers and retailers alike.

A Freezer Aisle Must-Have

Incorporating Plum Creek Soft Pretzels into your freezer aisle is a decision you won’t regret. With their wide appeal, convenience, versatility, and superior quality, they are sure to become a favorite among your customers. Visit Plum Creek Foods to learn more about our products and how they can enhance your offerings.

Add the irresistible taste of Plum Creek Soft Pretzels to your freezer aisle and watch them fly off the shelves! Contact us today to learn more about introducing Plum Creek Soft Pretzels into your freezer aisle.