Shelving Tips

When Plum Creek Soft Pretzels are merchandised correctly, they stand out visually, stay easy to shop, and sell through more consistently. This guide covers best practices for freezer shelf placement, organization, and presentation to help maximize visibility and movement.

Why Shelf Placement Matters

Freezer shelves are highly competitive, and small adjustments can make a measurable difference. Strong shelf execution helps:

Improve Visibility

Increase product visibility in crowded freezer doors

Boost Sales

Improve sell-through without requiring promotions

Branding

Reinforce brand recognition through repetition

Optimal Shelf Height & Positioning

Put the Product Where Shoppers Naturally Look. For best performance, we recommend:

Middle freezer shelves

(approximately 4.5–5 feet from the floor)

Eye-Level Placement

Placement within the shopper’s natural eye and reach zone

Avoid Bottom Shelves

Avoiding bottom shelves when possible, which receive less attention

Consistent Placement

Maintaining consistent placement across store resets when available

Shelf Organization Best Practices

Clean, organized shelves help shoppers find and choose products faster

Front-Facing

Keep fronts fully faced at all times

Even Alignment

Align packaging evenly for a clean visual line

Maintenance

Remove frost, damaged boxes, or empty gaps promptly

A tidy freezer shelf signals quality and reliability.

Creating Visual Impact on the Shelf

Stand Out Without Overcrowding

Group Products

Group Plum Creek products together to create visual mass

Brand-Forward

Use packaging color and branding to form a recognizable block

Limit Clutter

Limit nearby clutter from unrelated products

Cross-Category Placement Opportunities

When possible, consider placement near:

Frozen Appetizers & Party Foods
Pizza and Ready-To-Bake Items
Snack or Entertaining-Focused Freezer Items

Limit signage to one primary message to avoid visual clutter and maintain impact.

Shelf Signage & Callouts

Small shelf-level callouts can significantly boost engagement:

Local Brand

Quick Snack

Baked In Minutes

Perfect For Parties

Partner Support & Shelf Resources

Plum Creek partners have access to:

Our goal is to make execution simple and consistent across locations. Contact us for questions or to obtain any support materials above.

Next Steps

Looking for shelf diagrams, printable callouts, or placement recommendations tailored to your store?